MediaOumy25

  1. Advertising and Marketing: Key conventions 2. Gender Stereotypes in Advertising 3. OMO Print Advert 4. Galaxy Advert 5. NHS Represent Blood Campaign

  1) What is an advertising campaign? A series of advertisement to promote a product or service 2) What is the objective of the NHS Represent campaign?  To get more people of colour to donate blood 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people to consider blood donation 4) Why is the advert called 'Represent'?  To represent black and asian communities 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three  well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady Leshurr - Rapper. The advert is music video so she is the voice. Ade Adepitan - TV Presenter. Represents disabled individuals Kanya King - Founder of MOBO. Raising awareness to a lack of blood donations from black and asian communities 6) What are the connotations of the slow-paced long shot of empty chairs at the end of th...

1) What  key conventions  of TV advertising can you find in the Galaxy advert? There is a narrative, Costumes and Makeup is used and a logo and slogan at the end of the ad 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message of the advert is that Galaxy is describing their chocolate as 'silk' to make their chocolate sound as a luxury 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous hollywood star in the 1950s/60s. In the advert she is selected to evoke feeling of nostalgia within older audiences 4) In your own words, what is intertextuality? When a media text refers to another media text 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday. Referred through the...