Advertising Blog Index

 1. Advertising and Marketing: Key conventions

2. Gender Stereotypes in Advertising

3. OMO Print Advert

4. Galaxy Advert

5. NHS Represent Blood Campaign

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Poster Analysis

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  Language: Title in a large font at the top and clear with main actors credited above and others underneath. release date written under the credits and age rating. Setting is behind the city of London and snowing. Props used are the briefcase which implies Paddington has arrived from somewhere. Paddington is wearing a simple blue coat with a red hat. He is holding a briefcase. The lighting is slightly dim and blue. He is standing at the center of the poster and raising his hat to the audience. Props used is the briefcase. The setting is behind London and you can see the Big Ben and London bridge behind. It uses an estabilishing shot to show the full setting and Paddington. Industry: The film is produced by David Heyman and Studiocanal. The movie is directed by Paul King. he is also well known for directing films such as Wonka (prequel), and Co-writing BBC Comedy The Mighty Boosh. He has also directed the sequel to Paddington, Paddington 2. Audience: It would be targeted for you...
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Denotation and Connotation

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In this advert for WaterAid, the boy staring into the camera denotes he is thirsty for water in an area with no or dirty water. The slogan “dig toilets, not graves” connotes the idea of building toilets for use in poor places such as Africa and Asia where there is little to no water available, instead of digging graves for people who have died from water diseases, it also shows the idea of prevention instead of death and leaving the issue alone. This appeals to audiences who have money to donate for charity. The slogan in a large font and charity name at the top left, which would be usual for a charity poster. The use of the boy and background creates a sense of remorse to the viewer seeing that children are suffering due to a lack of water, prompting them to donate money to help them. In this advert for Avanti West Coast, there is a turtle in roller-skates using a computer reading a news website about rising fuel costs. A connotation is the computer screen and slogan tells the audienc...
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Introductory 10 Questions

1) Which part of Media are you looking forward to the most? Music Videos, TV Shows, Making magazines and ads 2) What knowledge and skills do you hope to learn in Media? Influence in Media, Photo and Video Editing 3) What grade are you realistically hoping to achieve in Media? Grade 5 or 6 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) TV and Mobile Phone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? Around 2 or 3 hours .  6) What was the last TV programme or film you watched? Snack VS Chef on Netflix 7) What device or subscription do you use to listen to music? Mobile Phone 8) Do you play videogames? If so, what do you play games on and what is your favourite game? The Sims, Animal Crossing 9) Are you on social media? If so, what social media do you have and why do you like it? Instagram, YouTube and TikTok. It helps fill time. 10) Finall...
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