KISS Breakfast on KISS Radio
Context: Deregulation and the Evolution of Radio 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the dismantling of strict state rules made for radio broadcasting shifting the power from government regulators over to the free market. 2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Deregulation allowed companies to buy more local stations, and build massive national brands 3. In a heavily regulated era, radio stations faced strict penalties or license loss if they abandoned local programming or dropped community news quotas. How has modern deregulation allowed Bauer Media Group to cut expensive local production costs for KISS Breakfast? Modern deregulation has relaxed these format restrictio...