Marcus Rashford - Context & LIAR
Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? By the layout of his website, he's more focused on his football career than most of his campaigning. Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1. Write 3 things you DENOTE (literally see). Football highlights, Brand sponsors, Navigation menu 2. For each, write what it CONNOTES (suggests). Highlights - Shows his career achievements Brand Sponsors - He has a lot of brands willing to sponsor him Menu - More pages on his website to explore 3. Identify ONE technical code and ONE genre (website) feature. Typography - Sans serif text Navigation Menu - Links to different parts of his site 4. Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that s...