OMO Advert CSP
1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as housewives and mothers. they were seen as inferior to men, focused to domestic work and sexualised. During WW2 Women worked traditionally male jobs whilst men were fighting, in the 1955 British society was still adjusting after the world war, many adverts tried to put women back into their traditional stereotypes. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It uses red blue and white colours which are the colours of the union flag, showing patrionism within the product. it uses a comic style design/callout which was popular at the time. the text is written large and bold so it is highly noticeable 4) Analyse the mise-en-scene in the advert...