Advertising: Key Conventions

 

Part 1: Skittles Advert Analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience.

pictures, to remind the viewer of what product it is. logo, bright and large in the centre of the advert, slogan at the bottom and clearly visible,  colour scheme which uses rainbow colours

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

skittles usp is the rainbow made of the sweets. it uses a color scheme and brand identity and also imperative 


Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity
Image
2) An advert that uses shock tactics or a controversial idea
Burger King: does this put you in the mood for a juicy burger?

3) An advert that creates a a strong emotional connection to the audience

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