Key Concept Analysis

 

Language: Title in a large font at the top and clear with main actors credited above and others underneath. release date written under the credits and age rating. setting is behind the city of london and snowing. Props used are the briefcase which implies paddington has arrived from somewhere.

Industry: The film is produced by David Heyman and Studiocanal. The movie is directed by Paul King. he is also well known for directing films such as Wonka (prequel), and Co-writing BBC Comedy The Mighty Boosh. He has also directed the sequel to Paddington, Paddington 2.

Audience: It would be targeted for young children. The picture of a bear would intrigue children to go and watch it. There will aslo be parents watching it with their children with a few scenes in the film for older audiences. Also people who have read the Paddington book would also watch it, because this would be a chance for them to experience the book in a movie form.

Representation: The Poster shows Paddington bear with a briefcase in his coat raising his hat, as a form of saying hello. the briefcase suggests he has arrived from somewhere and is visiting London. The setting and coat shows that it is cold. The genre is an adventure film, with a touch of fanatasy because it features a talking bear, which is a fictional concept.