I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

They have smaller budgets, distributed by smaller companies. Directors and producers have more creativity

2) What is I, Daniel Blake about?

A 59 year old man is diagnosed with an illness and needs help from the state but Is denied. He meets with a single mother and her 2 children. He fights for his dignity

3) Who directed I, Daniel Blake and why is this important?

Ken Loach, he has been a director for over 50 years and his style is social realism

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

The film first premiered in Newcastle where the film was set to gain local support. The film was projected onto the house of parliament and other cities, using guerrilla marketing.  The director, Loach went onto BBC Question time to talk about the issues mentioned in the film.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

The film was projected onto the house of parliament

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

£2million but made £11million

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

16 films, Secret Cinema Youth, Trinity Mirror

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

British Board of Film Classification, it was given a 15

9) What aspects of the film contributed to the film's age rating?

Rude Language and Intense Scenes with heavy topics

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I think the film was a success, it made a much higher profit than the estimated production budget, and has an inspiring message which relates to other peoples lives and brings awareness to the issue of poverty in many communities. The film was cheap to watch, making it accessible for everyone regardless of wealth.


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