Radio 1 Launch CSP

Historical, Social and Cultural Contexts

1) What radio stations were offered by the BBC before 1967?

BBC Radio Home, Radio Light, Radio Third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

The Light radio was split into Radio 1 playing pop music and Radio 2 for more casual listening

3) What was pirate radio and why was it popular?

Radio that was broadcasted offshore in ships, it didn't have to follow regulations so they would play music continuosly

4) Why did pirate radio stop broadcasting in 1967?

The government passed the 1967 Marine Broadcasting Offences Act which made it illegal for citizens to work for unlicensed off shore stations

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They made Radio 1 to play music continuosly and hired Tony Blackburn who was part of the pirate radio Radio Caroline. They also rebranded it to appeal to younger audience

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was a law that limited Radio Stations to only playing music for 5 hours a day because record companies were worried that people would stop buying records because they could just listen to mmusic for free on the radio

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

It played continuos music all day while other stations were music based

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn, he was part of the pirate radio station Radio Caroline and when he started working for the BBC it upset a lot of people

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

He was interacting with the audience by talking over the music and making the young audience feel included

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

It was informal and more relaxed just playing music compared to the other stations at the time that were politics and news based and was more formal

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

People who were listening to pirate radio

2) Why did Radio 1 initially struggle to attract young listeners?

It was not seen as cool by young people, for them the BBC was seen as traditional and conservative by young audiences. It also struggled financially because it did not have a licence fee to pay for its costs.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Diversion, personal identity

4) How is the BBC funded?

By TV Licencing

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred - A cool, legal alternative to pirate radios that young people could enjoy
Oppositional - A traditional, conservative broadcasting group attempting to connect with younger audiences

Grade 8/9 Extension tasks

Look at this BBC Radio 1 timeline from its launch in 1967 to today. What do you notice has changed in BBC radio over those 50+ years?

It now has more diverse presenters, they offer more than just radio and now host concerts and shows. It also became a 24/7 playing radio (AM - FM)

Read this Guardian interview with the second DJ to broadcast on BBC Radio 1. How does he describe the 1960s and his move to the BBC?

He was excited to be part of Radio 1, There were a lot of guests on the radio, but there was a lack of diversity because there were only men on the show. Some DJs were abusing their power

The BBC is a public service broadcaster. What does this mean and why is it an important part of the history of BBC Radio 1?

A public service broadcaster is funded by the government and does not need to make a profit. It is important to Radio 1 because it means they do not need to worry about funding and profits

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