MediaOumy25

  1) What is the preferred reading of a media text? The meaning producers intend to communicate and hope the audience will receive it in this way 2) What is the oppositional reading of a media text? The meaning that audiences receive which is the complete opposite of what the producers intended 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? They are presented as violent and rowdy in the trailer.  4) Why might young people reject this reading and construct an oppositional reading of the trailer ? The trailer presents young people in a stereotypical way, as violent. Young People would feel offended and upset at this presentation and would see this as disrespectful therefore constructing an oppositional reading  5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.  A preferred reading of the McDonald advert is that the burger being presented is the same ...

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9)Demographics Research 10)Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social Class, Race, Jobs and Profession, Home 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Because demographics don't help describe the audiences interests, hobbies and personality. psychographics  is a lot more subjective and helpful helpful when it comes to profiling audiences 3) What are the seven different Pychographic groups?   Aspirer, Mainstream, Struggler, Reformer, Resigned, Succeeder, Explorer 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer- Materialistic and Superficial. Have a need for status Mainstream-Domestic. We rather than me. Prioritizes security Struggler- Falls into addictions. Makes few plans for tomorrow Reformer-Independent and socially aware Resigned- Traditional and predominantly older. Sticks to their values Succeeder- Se...

  Age- 14/18 years old Gender- Any Education-Secondary, College and University Social Class- Middle/Lower Class Race/Ethnicity- South Asian/White Job/Profession/Earnings- B C1 C2 Home- City/Village Ackley Bridge appeals to South Asian and White teenagers because it shows the effects of segregated communities, divided by race and class. It brings attention to issues of racism, violence and bullying in mixed schools. It is mainly aimed at people in high school and further education. 

1)  The scene starts with a handheld movement. It makes the scene feel serious. The next scene uses a slow zoom to the newspaper. The crane shot used in the alleyway makes the scene feel worrying because the audience will wonder about what is going to happen next.  2) The first scene uses a cut from the character to the lab. It makes it feel tense because they will wonder if the character is a suspect. The cut between two characters reading the newspaper and staring also creates tension with the staring 3) The scene where the character leaves the train uses a medium shot to show the nervous mood of the character, feeling that he has been caught. The scene where the character is running away from the police uses a wide shot to show the alleyway and broken car. It makes the audience feel worried for the character.