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Media Assesment 1: Learner Response

 1) Type up your Next Steps in full  Focus on knowledge of camera shots and mise-en-scene 2) Write down the mark you achieved for each question:  Q1: 0 Q2: 1 Q3: 5/12 Q4: 2/2 Q5: 2/6 Q6: 5/8 3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this. Q6 Charities using emotive or controversial images to endorse their charity. Children make people want to protect them. 4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Q5 No mentions of the clothes of the boy. No mention of direct eye contact 5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail.  In the advert for Beyonce's perfume, she makes direct eye contact with the audience. The central...
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Black Widow

 1) List the companies involved in the creation of Black Widow. Marvel, Walt Disney, Blitz, Feelgood Entertainment 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is when large media companies own smaller companies known as subsidiaries. Black widow was made by Marvel which is a subsidiary of Walt Disney 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Range of Settings, Lighting, Props, Famous Actors 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Social Media Marketing, They used tweets from audience members and putting them on billboards to promote the film. Social Media Profiles on TikTok, Instagram, Twitter and Facebook. They posted teaser trailers on social media as well. Stars in the Movie appeared in chat shows 5) What was the produ...
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Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? £13.7 billion 3) Why did Marvel create the Avengers films? In 2007 Marvel was recovering from bankruptcy, so they used early MCU films to introduce the heroes from the core Avengers team 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spiderman was sold to Sony, but Marvel and Sony had agreed to a partnership that allows Spiderman be in MCU films, while Sony still owns the rights to the character 5) Which company owns the rights to the Fantastic Four and the X-Men? 20th Century Fox 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? There will be many more Marvel TV Shows on their platform Grade 8/9 extension tasks Read this Guardian review of Black Widow to prepare for studying our first C...
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Film Industry - Blog Index

1. Industries - Ownership & Control 2. Marketing -  Marvel Cinematic Universe  3. Black Widow
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Feedback Index

1. HT1 - Blog Feedback 2. HT2 - Introduction to Media Feedback
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Industries: Ownership and Control

1) What is a conglomerate in the media industries?  A conglomerate is a big media company that owns smaller companies 2) What is a subsidiary? a subsidiary is the company which is owned by a conglomerate 3) What are the benefits for media companies of vertical integration? they can own different types of productions so they can make even more revenue 4) What are the benefits for media companies of horizontal integration? they can own their rival companies so there is no competition and a wider audience so they make more revenue 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney/Marvel - Avengers - Lego Sets - Toys - Video Games Dreamworks - Trolls - Movie Sequels - Toys - Merch Studiocanal - Paddington - Statues - Plushies - Mobile Games 6) What is convergence and what device has changed the relationship between audiences and producers?  Convergence is different media a...
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Audience Effects Theory

  1) Write a definition of a  passive  audience:  A passive audience takes media information the same as everyone else. They don't think about the information that they received 2)  Write a definition of an  active  audience:  An Active audience interacts with the media they consume and make conscious choices with media they consume 3) Write a definition of the  hypodermic needle  theory:  Audiences are always passive and take in information as if it was injected into their minds. There is no individuality in audience members 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the...
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