MediaOumy25

  1) What is an advertising campaign? A series of advertisement to promote a product or service 2) What is the objective of the NHS Represent campaign?  To get more people of colour to donate blood 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people to consider blood donation 4) Why is the advert called 'Represent'?  To represent black and asian communities 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three  well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady Leshurr - Rapper. The advert is music video so she is the voice. Ade Adepitan - TV Presenter. Represents disabled individuals Kanya King - Founder of MOBO. Raising awareness to a lack of blood donations from black and asian communities 6) What are the connotations of the slow-paced long shot of empty chairs at the end of th...

1) What  key conventions  of TV advertising can you find in the Galaxy advert? There is a narrative, Costumes and Makeup is used and a logo and slogan at the end of the ad 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message of the advert is that Galaxy is describing their chocolate as 'silk' to make their chocolate sound as a luxury 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous hollywood star in the 1950s/60s. In the advert she is selected to evoke feeling of nostalgia within older audiences 4) In your own words, what is intertextuality? When a media text refers to another media text 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday. Referred through the...

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were represented as housewives and mothers. they were seen as inferior to men, focused to domestic work and sexualised.  During WW2 Women worked traditionally male jobs whilst men were fighting, in the 1955 British society was still adjusting after the world war, many adverts tried to put women back into their traditional stereotypes. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It uses red blue and white colours which are the colours of the union flag, showing patrionism within the product. it uses a comic style design/callout which was popular at the time. the text is written large and bold so it is highly noticeable   4) Analyse the mise-en-scene in the advert...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.    In the 1950s/60s ads there is a lot of common stereotypes, such as women taking care of their husbands, being housewives and being submissive to their husbands 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Women are stereotyped to be makeup-obsessed, and often sexualised 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  It shows how women being represented went from being domestic and having no independence, to being sexua...

  Part 1: Skittles Advert Analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. pictures, to remind the viewer of what product it is. logo,  bright and large in the centre of the advert, slogan at the bottom and clearly visible,  colour scheme which uses rainbow colours 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? skittles usp  is the rainbow made of the sweets. it uses a color scheme and brand identity and also imperative  Part 2: Advert Research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong...

1) What is independent cinema and how is it different to Hollywood blockbusters? They have smaller budgets, distributed by smaller companies. Directors and producers have more creativity 2) What is I, Daniel Blake about? A 59 year old man is diagnosed with an illness and needs help from the state but Is denied. He meets with a single mother and her 2 children. He fights for his dignity 3) Who directed I, Daniel Blake and why is this important? Ken Loach, he has been a director for over 50 years and his style is social realism 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The film first premiered in Newcastle where the film was set to gain local support. The film was projected onto the house of parliament and other cities, using guerrilla marketing.  The director, Loach went onto BBC Question time to talk about the issues mentioned in the fi...