Heat: Case Study


Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

A-List access shoots
Weekly fashion edits
Fashion and beauty products

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

Information about celebrities and conversation starters

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Food, fitness, wellbeing, travel and homes,

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34 

SEGMENT: 50% ABC1

MARITAL STATUS: 57% MARRIED (or living with partner) / 43% single

Media Language

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The cover lines are bright and use intriguing words to capture the readers attention

2) What are the connotations of the Heat colour scheme on this particular front cover?

It uses bright shades of pink and yellow and also white text to grab the attention of the reader

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

The images features paparizzi photos of a celebrity in normal clothing and no makeup. other photos include photoshoots where the celebrities are formally dressed and wearing makeup. In some photos the celebs seem stressed out or in some they are smiling at the camera

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Heat uses more san serif and larger cover lines on their cover. their cover lines are spread out all over the page whilst Tatler's cover lines and equally spread out on the page.  

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Actors, Pop Stars, Royalties

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Negative and reinforcing stereotypes. The cover lines mention court cases, lies and mistakes made by celebrities

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Problematic, Gullible and dishonest

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
 
Heat and Tatler both focus on upper class celebrities and royalties, however heat is more accessible to middle and working class people.

Grade 8/9 Extension Tasks

1) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

It includes a lot of dramatic cover lines such as 'baby daddy trials' and words like 'mistake' to make readers want to find out what is happening

2) What are paparazzi images and why are they crucial to the front cover of Heat? 

Paparazzi images show the celebs in distressed situations which add to the drama of the stories

3) How does the front cover juxtapose text and images to create contrast and narrative on the front cover of Heat?

In some photos the celebs are smiling whilst the cover lines write something shocking

4) What do these two magazines suggest about representations of social class in the British media?

Upper class is more attention worthy and also has a lot of drama and gossip

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