Media Assessment 2: Learner Response

 1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.

19/34 / Grade 5 / Q3

2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Q6 - Think about the goals of our indie films. Is it trying to compete with Marvel? 

3) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:


Q1: 1/1

Q2: 1/1

Q3: 5/8

Q4: 2/2

Q5: 2/2

Q6: 8/20


Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

Q3: Did not mention enough media terminology

Q6: Didn't mention much about indie films

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

Women are portrayed in a subversive / non-conventional way as their

strength and independence is highlighted by the image (pose / pride in

facial expression etc.)

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Greater control over every stage of the production (1)

Increasing profit (1)

Having complete ownership over creative products (1)

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

- Indie films are not attempting to compete with Disney and Marvel and instead are

trying to exist on their own terms.

- Uses cheap and creative methods to create a word of mouth buzz around the film.

- They are competing for very different audiences and with totally

different success criteria.

- Guerrilla marketing methods were used to generate interest in the film

despite a small marketing budget.

- The Marvel film was made for $200m. the film was hit hard

by the global Covid-19 pandemic and made much less at the box office than other Marvel

releases.

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