Tatler: Case Study

 Introduction - Tatler Media Pack


1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

A Photoshoot and with a review from themself

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

AGE=41
GENDER=Female 73%
ABC1=83%
HHI=£261,572
LONDON/SE=70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Readers spend a lot on clothes and often buy designer fashion

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

Readers are interested in travel, beauty and many more. 

Media Language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Large text with Serifs. It is large and at the so the reader can know what magazine they are reading. Black text at the bottom to show the topic of the magazine. It is not in serifs so it can be clear and important to the reader.

2) How do the cover lines appeal to the Tatler target audience?

Readers of Tatler are upper class so they would be interested in politics, royalty, and romance.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

Pink Dress - Femininity, Innocence
Green Background - Nature, Calmness
White Text - Bold, Important

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Emma Weymouth is dressed in a ball gown with perfect make-up and hair. Her shoulder is being revealed.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Boris Johnson’s brother mac is mentioned in the cover. He is there to add political relevance to the reader

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggest that rich people are interested in politics, they are fashionable and traditional 

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

In the image women are portrayed as elegant and fashionable. It also features race and diversity since Emma Weymouth is from a Nigerian descent and she is now part of the aristocracy.

4) Are there any stereotypes being reinforced or subverted? How? Why?

There are stereotypes being reinforced such as wealth and glamour. Women being associated with beauty and style. Stereotypes being subverted such as having a black person in the aristocracy, even though historically the aristocracy was mainly white.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

No representations of the working class, or the middle class people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

This suggests that Tatler represents British life as comfortable, posh and luxurious. 

3) What audience groups might be offended or insulted by the front cover of Tatler? 

People are in lower classes may feel that hey are dismissed, and the wealthy and upper class and wealthy are the only ones important and worthy of attention.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?







Grade 8/9 Extension Tasks

As an extension, you may want to watch the documentary about Tatler linked above to find out more on the social and cultural contexts for the magazine. Then, think about or write answers to these questions:
 
1) What would be the preferred and oppositional readings to this cover of Tatler?



2) Are there any misrepresentations or under-representations of certain groups? What might this suggest about the target audience?

3) How does the front cover engage audiences with possible narratives? Look for stories, cliffhangers, dramatic cover lines etc.

4) Read this Guardian article on the BBC documentary about Tatler called Posh People. What does the article suggest about the people who produce and read Tatler?

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