Magazines and Music Video assessment LR

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

Good links to identify in MV's

Think about design elements line colour, typohraphy, hierachy etc

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 


Q1: 2/2

Q2: 4/12

Q3: 3/6

Q4: 3/3

Q5: 4/6


3) Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler.

Choice of white and black typography against the natural setting connotes that the magazine is both fresh and modern

Cover star obscures the title of the magazine

One central image addressing the audience

4) Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine.

Celebrities are presented as important and desirable – this is the latest gossip that readers have to know about

Female celebrities feature more prominently than male – reinforces gender stereotypes regarding women to take part in gossip about relationships

Focuses on celebrities’ relationships – Suggests these are important developments audiences want to hear the latest on.

5) Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here. 

the audience might watch music videos to reinforce values and behaviour. The lead singer seems to not care about the filming of the music video, rarely making eye contact with the camera and stating at the beginning. The audience gain a sense of identity as they can relate to the lead singer’s both nonchalant and rock and roll representation.

the audience can gain a sense of identity as they recognise something of themselves or relate in some way to the group. The band are dressed in standard teenage rock band garb of plain t-shirts, jeans and trainers, a look that can be easily replicated by fans or is already worn by them. They are not really offering a performance, it is more of a jam session

music videos might employ ‘behind the scenes’ footage enabling the fans access to the band and breaking down the barriers between star and fan. Whilst this video is not the traditional imagery of the band in dressing rooms or waiting to go on stage, the mise-en-scène of the garage and basic rehearsal space gives fans a sense of exclusivity and seeing the band in the raw. It might also be a scenario that they too can identify with as amateur musicians or followers of new bands who perform in grungy cubs and venues.

6) BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer? 

diversion - music video conventions like visual performances, lighting and fast-paced

sense of identity - copying the looks and fashion of k-pop band members

surveillance - western audiences gain knowledge of korean culture and music 


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