Audience Effects Theory

 


1) Write a definition of a passive audience: 
A passive audience takes media information the same as everyone else. They don't think about the information that they received

2) Write a definition of an active audience: 
An Active audience interacts with the media they consume and make conscious choices with media they consume

3) Write a definition of the hypodermic needle theory: 
Audiences are always passive and take in information as if it was injected into their minds. There is no individuality in audience members

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 


INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: Selma
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why: 

RELATIONSHIPS:
 > Why: 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

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