Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

Age, Gender, Education, Social Class, Race, Jobs and Profession, Home

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Because demographics don't help describe the audiences interests, hobbies and personality. psychographics  is a lot more subjective and helpful helpful when it comes to profiling audiences

3) What are the seven different Pychographic groups?

 Aspirer, Mainstream, Struggler, Reformer, Resigned, Succeeder, Explorer

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Aspirer- Materialistic and Superficial. Have a need for status

Mainstream-Domestic. We rather than me. Prioritizes security

Struggler- Falls into addictions. Makes few plans for tomorrow

Reformer-Independent and socially aware

Resigned- Traditional and predominantly older. Sticks to their values

Succeeder- Self-Confident and organised. They seek the best

Explorer- Need for discovery. First to try new ideas and experiences

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

Reformer. I prefer to be independent in my decisions and actions. I don't follow new trends often. Socceeder. I am also neat and organised with my belongings and i like to keep things looking new and tidy.


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