Industries: Ownership and Control

1) What is a conglomerate in the media industries? 

A conglomerate is a big media company that owns smaller companies

2) What is a subsidiary?

a subsidiary is the company which is owned by a conglomerate

3) What are the benefits for media companies of vertical integration?

they can own different types of productions so they can make even more revenue

4) What are the benefits for media companies of horizontal integration?

they can own their rival companies so there is no competition and a wider audience so they make more revenue

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney/Marvel - Avengers - Lego Sets - Toys - Video Games

Dreamworks - Trolls - Movie Sequels - Toys - Merch

Studiocanal - Paddington - Statues - Plushies - Mobile Games

6) What is convergence and what device has changed the relationship between audiences and producers? 

Convergence is different media available on technology. It helps make media more accessible e.g. you can now watch TV shows on a streaming app on your phone rather than just the TV

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

They bought instagram because they wanted to gain a wider audience and also to make more profit

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Marvel, Pixar, 20th century studios, National Geograpic, Disney Junior, Hulu, 21st Century Fox, ABC News, Disney+

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

They gained many more tv shows added to disney+ such as the simpsons. They also gained more stock.


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