Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

22 films

2) How much money have the MCU films made in total according to this article?

£13.7 billion

3) Why did Marvel create the Avengers films?

In 2007 Marvel was recovering from bankruptcy, so they used early MCU films to introduce the heroes from the core Avengers team

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Spiderman was sold to Sony, but Marvel and Sony had agreed to a partnership that allows Spiderman be in MCU films, while Sony still owns the rights to the character

5) Which company owns the rights to the Fantastic Four and the X-Men?

20th Century Fox

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

There will be many more Marvel TV Shows on their platform

Grade 8/9 extension tasks


Read this Guardian review of Black Widow to prepare for studying our first CSP. What did the Guardian think of the film?

They thought the film is great fun and set for success 

Read this BBC feature on Marvel at 80 years old. How has it survived so long and why is the Marvel Cinematic Universe so important to the recent success of the brand?

Marvel has survived for such a long time by making their heroes relatable to the audience and also by representing social issues. They have also brought in heroes from diverse backgrounds.

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