Arctic Monkeys - I Bet You Look Good On The Dancefloor

Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Mainly white, Middle class and Young. Reformer/Explorer

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Diversion, nostalgia, personal identity and relationship

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Shared their music on p2p sites

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The camera is positioned at the front where the audience usually is making the viewers feel that they are watching the band perform live

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They signed with Domino records a small niche revord company then they posted their music on myspace

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

They expected verbal communication, however social media was becoming popular so their songs were shared online

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Artic Monkeys were friends from school who set up a band together, however blackpink were trained and set up by a entertainment company

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Domino records, they sold 350,000 copies of their album

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

The internet is a positive development for the music industy, it helps artists reach their target audiences easier and music is a lot more accessible with streaming services


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