Introduction to Music Video and BLACKPINK HYLT

 Introduction Q's:


1) What are the key conventions of music video?

Dances, Camerawork, Narratives and visual effects

2) What is intertextuality?

Different Media products being referenced in another media product

3) When did music videos first become a major part of the music industry?

When MTV and music channels were released on TV

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981, they were designed as a promotional device to sell music

5) How are music videos distributed and watched in the digital age?

They are distributed online mainly on youtube

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks, most are young and female

2) What audience pleasures are offered by the music video for How You Like That?

Fast Pace Dance performances and Visual Effects

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

0:45 - Shows the full group and also the chorus of the song
1:07 - Close up from one of the members
2:33 - Final chorus


4) How was the How You Like That music video marketed and promoted to the audience?

There was a series of teasers on their social media accounts eg posters and photos of each members

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Groups like Blackpink and BTS becoming globally successful and famous

Industry

1) How were BLACKPINK formed and what records have they broken?

They are a manufactured group made in 2016 by YG Entertainment

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1, WINNER, iKON

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
  
Phones and tablets are where most people consume media

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They are selling out arenas globally, such as wembley and coachella

5) How are UK-based music videos regulated and what types of content require warnings? 

By the bbfc, things that contain drugs, violence, foul language

Extension Tasks 

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?

I think youtube is a good thing for the music industry. it helps small artists reach global audiences without having to pay loads of money. for larger artists such as taylor swift, they dont need to worry about revenues from music videos since they have many other sources of revenues. i think its just a case of greed from media companies

Here's another Teen Vogue feature offering a brief history of K-Pop. How did the genre go global? 

in 1990 by a group called seo taiji and boys who blended western music with elements of k-pop. they became incredibly famous. in the late 90s idols were 'manufactured' and trained to please fans and creating relationships with supporters. in the early 00s, they were also forming girl groups.

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