GCSE Media Studies: Coursework

Task 1: Research and Textual Analysis (Understanding Conventions)

Objective: Understand how industry professionals establish branding, use media language, and create a "house style."

Choose ONE of the options below to analyse, depending on which brief you are leaning toward:

  • Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott)

Your Blog Post Requirements:

Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?




Costume- Rashford is wearing his Man Utd football kit
Lighting- basic stadium lighting
Placement- in front of the camera 
Setting- stadium during a match




Costume- wearing the England's football shirt
Lighting- bright studio lighting
Placement- in front of the camera
Setting- blue backdrop


Costume- Rashford is wearing a casual denim outfit
Lighting- bright studio lighting 
Placement- sitting on a stool
Setting- White backdrop

  1. Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.

    aimed at football and Rashford's fans. most of the photos show him in a football kit, it highlights his career and the website looks professional and contains a range of colours. there are many photos and clips of his matches throughout the website.

  2. Branding / House Style: 

    • If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media?

      on Rashford's website he has many photos/videos of himself and is placed in a grid design. the website is focused on visuals like colour and text

Task 2: Establishing a Concept & Brand Identity

Objective: Practice brainstorming an original concept, identity, and narrative framework.

Now, you will invent a fictional sports personality OR a fictional music artist/band.

Your Blog Post Requirements:

  1. The Bio: Write a brief introduction to your fictional person/group.

    Running/Athletics

    Supports environmental action and child welfare

  2. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

    • A colour palette (3–4 specific colors that reflect their identity).

      https://color.adobe.com/create/color-wheel

    • Font styles that fit the genre/sport. 

    • Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.



Task 3: Website/Music Video Planning

Objective: Consider the practicalities of your production and what is required to make this possible.

Plan out the basic details for your website/music video. Complete the following on your blog:

  1. Plan for website (narrative/performance/message etc.): Shows the athletes personal journey and achievements. It will also show their work with children’s and environmental charities.
  2. Link to brief (positive role model for website/sense of community for music video): Inspires young people to stay active and supports local communities by running charity marathons 
  3. Actors/performers you plan to use: 2 friends as background extras 
  4. Locations: Park, Community Centre 
  5. Costume/make-up/props required: Gym clothes, Tracksuit

Task 4: Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.

Guidance and minimum requirements can be found in the AQA brief from their NEA Student Booklet.

We also strongly recommend you look at our Statement of Intent questions to consider document too. 

For my media product, I will create a promotional website for a professional runner who actively sponsors children and environmental charities and is a positive role model. Their target audience will be active young people, around the ages of 16-24 who are passionate about sports, specifically athletics. The website will include a homepage with a biography of their career, and highlights of their achievements. There will also be a linked page showing the charities that they sponsor and their contributions. The websites's design will consist of dark, cool colours such as black, brown and yellow. It will also use sans serif fonts. For their costume, it will mainly consist of sportswear, such as tights, zip up hoodies and running shoes. The setting will primarily be at a park and community centre. The product will focus on the athlete and will include some other actors who will play as extras to represent the young audience and help inspire. It will also include non-diegetic and diegetic sound, non-diegetic sound would be voiceovers or music and diegetic sounds such as footsteps or wind. The aim of the website is to inspire young people to follow their dreams, therefore they will be largely represented on the website/posts. And also to encourage a sustainable, eco-friendly lifestyle.

Comments

Post a Comment

Popular posts from this blog

Poster Analysis

Image
  Language: Title in a large font at the top and clear with main actors credited above and others underneath. release date written under the credits and age rating. Setting is behind the city of London and snowing. Props used are the briefcase which implies Paddington has arrived from somewhere. Paddington is wearing a simple blue coat with a red hat. He is holding a briefcase. The lighting is slightly dim and blue. He is standing at the center of the poster and raising his hat to the audience. Props used is the briefcase. The setting is behind London and you can see the Big Ben and London bridge behind. It uses an estabilishing shot to show the full setting and Paddington. Industry: The film is produced by David Heyman and Studiocanal. The movie is directed by Paul King. he is also well known for directing films such as Wonka (prequel), and Co-writing BBC Comedy The Mighty Boosh. He has also directed the sequel to Paddington, Paddington 2. Audience: It would be targeted for you...
Read more

Black Widow

 1) List the companies involved in the creation of Black Widow. Marvel, Walt Disney, Blitz, Feelgood Entertainment 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is when large media companies own smaller companies known as subsidiaries. Black widow was made by Marvel which is a subsidiary of Walt Disney 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Range of Settings, Lighting, Props, Famous Actors 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Social Media Marketing, They used tweets from audience members and putting them on billboards to promote the film. Social Media Profiles on TikTok, Instagram, Twitter and Facebook. They posted teaser trailers on social media as well. Stars in the Movie appeared in chat shows 5) What was the produ...
Read more